Advertising Account Planner

Advertising Account Planner Job Description

Advertising Account Planners Work Closely With Agency Accounts And Creative Staff Producing Briefs To Ensure Campaign Ideas And Strategies Are Effective And Targeted To The Right Audience.

Advertising Account Planners Are Employed By Large National And International Advertising Companies, Direct Marketing Companies And Independent Creative And Media Agencies.

Advertising Account Planner Duties/Functions/Responsibilities

  • commissioning external qualitative and quantitative research
  • analysing sales data.
  • keeping up-to-date with cultural/social trends and customers’ views and attitudes
  • undertaking qualitative research activities
  • developing ideas and pinpointing business problems
  • analysing and interpreting a variety of information
  • making presentations to clients and agency staff
  • evaluating campaign effectiveness

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